World champion of biathlon in 2009 in Pyeongchang and several times rewarded internationally, Simon Fourcade has done well since his medals. For the 2017 Alpine World Championship, the sportsman teamed up with winter sports specialist brand Glisshop, and we were lucky to be able to produce one of their first advertising spots. Snow couldn’t be there during the shooting, so we had to be creative by recreating an alpine atmosphere in a mobile studio! A renewed collaboration in winter 2018, this time shot outdoors in the heart of the Alps, for our greatest happiness.