Partnering with the Millet Mountain group, French brand NST, specializing in sports equipment maintenance products, asked itself a simple question : how to maintain its outdoor clothes ? To answer this, both companies asked us to create a fun tutorial by staging a very professional Product Care Manager, in the person of Maurice, to facilitate the use of NST products by their consumers. Led by the AIR agency, we appealed for this little humorous shoot to our favorite actor and league friend Hugues Jacquinot, then declined the video for the group’s brands: Lafuma, Eider and Millet. The opportunity to renew our collaboration with the MMG group, after having notably shooting at its Lafuma Mobilier factory in August 2017!